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The bridge between who you are and how the marketplace relates to you.
Effective brand strategy ensures your offerings, customer interactions and face-to-market are aligned with the long-term vision and values of your company. . . so you can deliver on your brand promise. A well-articulated brand strategy keeps you on message and on target to help you achieve smart and sustainable growth.
Bright Point believes in a comprehensive approach to brand strategy development. Taking into account your organization’s long term strategic goals, customer desires, external market dynamics, competitors, as well as your corporate culture and in-house centers of excellence. Marrying these inputs is key to defining a cohesive brand strategy that carves out a consistent and compelling position in your marketplace.
A solid strategic marketing document identifies the who, what, when, where, how, and especially the why for all your marketing efforts. It’s the ultimate blueprint for managing marketing resources, budgets, deadlines, content development, communication channels, and more. Working without the guidance of a strategic marketing plan is a recipe for wasted time and effort. And lost opportunities.
Let Bright Point help you create a realistic, goal-oriented strategic marketing plan to put the transparency, accountability and results back into your marketing investment.
Because as the famous marketer (and baseball player) Yogi Berra once said:
“If you don't know where you are going, you'll end up someplace else.”
The architectural drawings for your marketing program.
Where the rubber meets the road.
It’s how email campaigns get sent, websites get built, content gets created and delivered to the right hands at the right time. Each initiative in your strategic marketing document requires its own dedicated marketing plan to ensure flawless execution every step of the way.
From concept development through post-campaign analysis, Bright Point believes that when it comes to marketing management, failing to plan is planning to fail. Delivering distinctive marketing programs doesn't happen on the fly. It means planning each initiative down to the last detail. Because your business reputation is on the line.
Customer experience design is a distinct business discipline.
Using proven models and frameworks, Bright Point can help you envision, articulate, design, and stage memorable interactions for your customers at every touchpoint. By shifting focus to staging experiences, your businesses can supersede customers’ limiting mindsets toward goods and services, enabling you to charge a premium for memorable experiences instead.
In addition, Experience Assessments offer a robust methodology for evaluating the current state of your experience offerings. Examined in the context of the familiar SWOT analysis (strengths, weaknesses, opportunities, threats), an Experience Assessment uncovers actionable intelligence and insights to guide customer engagement across the five key stages of every customer experience.
Articulating and communicating your ideas in compelling format.
What’s your unique point of view? How are you packaging and communicating it? Does it include a strong call to action to drive in-bound marketing opportunities?
These are the questions expert content development efforts address. Bright Point can create attractive, compelling content to showcase your unique experience and subject matter expertise:
Articles and presentations
Brochures and direct mail
Social media and blog content
Social media marketing. Customer relationship tracking. Website content management. Event registration. Email campaigns. Reporting and analytics. Today’s digital marketing relies on a whole host of technology platforms to create and manage your outbound and inbound marketing.
And there sure are a lot of options out there. But which ones are right for you?
Bright Point can help you sort it all out by conducting a thorough needs assessment to identify affordable, scalable marketing technologies to support your communication programs – now and as you grow. With real-world experience and industry recognized certifications in several (and counting!) digital marketing platforms, Bright Point has the hands-on expertise to customize marketing SaaS (Software as a Service) providers to your specs; and then manage them for you or train your staff in their use.
Outfitting your digital marketing tool box.
Sometimes opportunity doesn’t just knock. It kicks the door down. Whether it’s a hot new project or can’t miss deadline, Bright Point can step in and deliver your mission critical marketing projects – on time and on budget. Turn your midnight marketing inspirations into reality!