ABOUT

Scott Lash, Bright Point founder

Hello.

 

I’m Scott Lash. I founded Bright Point to help clients maximize their marketing potential. With more than 20 years of branding, strategic marketing, and program management experience, I can help define and guide your organization’s marketing efforts.

Over the years, I’ve worked at industry service providers, B2B professional services companies, thought leadership consulting firms, and online start-ups. I’ve conceived, planned, and executed robust marketing and customer experience programs from scratch and taken existing competencies to the next level. 

I am positively passionate about marketing innovation and customer experience design, with a proven record of delivery. This passion, combined with specialized training in applied creative thinking, is what ultimately sets me apart as a marketing professional.

When it comes to marketing your business, it’s not just WHAT I know, it’s HOW I think that makes all the difference.

I encourage you to discover more about Bright Point’s marketing capabilities here and on my LinkedIn profile

 

Then let’s start an honest discussion about how Bright Point can assist in marketing your business. So you can get down to business.

Articles & Presentations

“When Meeting Planning Isn't Your Job Title: 10 Tips for Success”

Destination Marketing Association International

 

“Orchestrating Compelling Training Experiences”

Association for Talent Development

 

“Earn Repeat Attendance with Year-Round Engagement”

Association Forum Magazine

 

“Innovating Experiences”

Convene Magazine

 

“Steps for Unforgettable Sessions for Members”

Association Forum Magazine

 

“Creativity Drives the Most Compelling Marketing”

Entertainment Management

Professional Certifications

 

Google Analytics IQ

 

HubSpot Email Marketing

 

Experience Economy Expert

(2008 – 2013)

Lateral Thinking & Creativity

deBono Consulting

Six Thinking Hats

deBono Consulting