Architecting the who, what, when, where, how, and why of your marketing program for maximum effectiveness, transparency and accountability.
Architecting the who, what, when, where, how, and why of your marketing program for maximum effectiveness, transparency, and accountability.
Strategic Marketing
CAPABILITIES
Brand Strategy
Aligning customer interactions and face-to-market with the long-term vision and values of your company. So you can deliver on your brand promise.
From strategy through implementation, Bright Point gets you down to business.
Marketing Management
From concept development to post-campaign analysis, planning each initiative down to the last detail. Because your business reputation is on the line.
Experience Design
A methodology–based approach to enhance your existing customer experience or design new engaging interactions that delight customers.
Marketing Build-Outs
Identify the right mix of marketing tools and technologies to support your communication and awareness goals. For today and tomorrow.
Special Projects
Need a one-off marketing project completed ASAP but already have your hands full? Turn your midnight marketing inspirations into a reality.
Content Development
What’s your point of view? Is it packaged & communicated effectively? Does it include a strong call to action to drive in-bound marketing opportunities?
Want to take your marketing to the next level?
Bright Point can help. Let's get started!
Professional
Certifications
5+
1
Focus:
You
20
Years
Experience
Free Marketing Assessment
Uncover opportunities to enhance your current marketing efforts. Request a free assessment today.
MARKETING YOUR BUSINESS.
Creative Brand and Strategic Marketing to Grow Your Organization.
SO YOU CAN
GET DOWN TO BUSINESS.
Hello.
I’m Scott Lash. I founded Bright Point to help clients maximize their marketing potential.
With more than 20 years of branding, strategic marketing, and program management experience, I can help define and guide your organization’s marketing efforts.
But there's more to this story. I'm a life-long learner and deeply committed to the art of creative thinking as an applied skill. This helps me see opportunities where others can't.
At Bright Point there are no cookie cutter approaches. Every business is unique. Every client deserves unique solutions.
There are many firms that provide marketing services.
What sets Bright Point apart is not just what I know, but how I think.
